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Business professor co-authors paper
June 13, 2008
A paper co-authored by associate business professor Chung-Shing Lee will appear in the July-August issue of Research-Technology Management journal.
Titled “The DNA of Industrial Competitors,” Lee wrote the paper with Jonathan C. Ho, assistant professor of management at Yuan Ze University in Taiwan. Lee is also the director of ePLU, an e-commerce and technology management center in the School of Business.
The paper draws an analogy between the business environment and an ecological system, in which firms become species in changing surroundings. It analyzes how a species engages in strategic actions in response to both changes in the environment and movements of other species within the ecosystem.
Research-Technology Management is an award-winning, bi-monthly journal of the Industrial Research Institute, published since 1958. It contains peer-reviewed articles covering the entire spectrum of technological innovation, from research and development through product development to marketing. The journal is a leading source of knowledge and best practices on innovation management for leaders of research, development and engineering worldwide.
The paper draws an analogy between the business environment and an ecological system, in which firms become species in changing surroundings. It analyzes how a species engages in strategic actions in response to both changes in the environment and movements of other species within the ecosystem.
Research-Technology Management is an award-winning, bi-monthly journal of the Industrial Research Institute, published since 1958. It contains peer-reviewed articles covering the entire spectrum of technological innovation, from research and development through product development to marketing. The journal is a leading source of knowledge and best practices on innovation management for leaders of research, development and engineering worldwide.